12490275_sAn emerging problem with the information technology sector is its environmental footprint. Companies are used to using nonrenewable resources in order to keep their massive data centers running. In order to go green, Google and Facebook have advised looking at three various techniques. The first is to identify environmentally aware customers and use them as leverage for getting change at the corporate level. Also we need to consider long term costs; going green becomes more stable in the long term over fossil fuels. Lastly, look for opportunities outside of the company for more ways to make going green feasible.

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http://www.greenbiz.com/blog/2013/11/15/facebook-google-and-box-share-3-tips-greener-data-center